

#Teamspirit store plus#
The most successful strategy we’ve seen is to offer just 3-4 items for sale each season, including 2 or 3 standard items like a t-shirt and yard sign which are available every year, plus one special “limited-edition” item like a hoodie, parka, or a towel that is offered for only that season.īy limiting the availability of these special items, you can increase demand for that item because parents will know it won’t be available next season. Tip #3: Offer One Limited Edition Item Each Season While offering items beyond just t-shirts is pretty much guaranteed to increase revenue to your team, the more items you offer outside of your SwimOutlet Team Store adds complexity to the delivery and distribution for your volunteer merchandise team. That said, we caution against going overboard. Many teams get creative with their merchandise with fun items like mascot-specific toys and temporary tattoos and more.

Common popular items include yard signs (a great promotion for the team too!), auto decals, tumblers, and cooler bags. SwimTopia’s in-built merchandise features allow you to source and sell other types of spirit wear that you can’t find on SwimOutlet. While t-shirts are the staple of many swim teams, if you want to increase revenue for your team and provide your swimmers and parents with more options to show their team spirit you shouldn’t limit your merchandise options to t-shirts. Tip #2: Offer More Options, But Don’t Go Overboard Learn more about SwimTopia’s partnership with SwimOutlet, and how one of our teams, the Quechee Otters love to use their SwimOutlet Team Store.
#Teamspirit store registration#
Most teams already include a free t-shirt with each swimmer registration and sell extra t-shirts to parents, so expanding or fine-tuning their existing merchandise program is often the easiest route. One of the easiest ways for teams to generate extra revenue, without putting a damper on membership, is by selling spirit wear. So, when your team needs a little extra revenue, but doesn’t want to raise their fees, what can they do? Merchandising To The Rescue Higher dues usually result in a decline in membership, which can negatively impact the cohesiveness, character and competitiveness of the team as a whole. And while raising dues is an easy option, a hike in swim team dues can make participating on the swim team too expensive for some families.
#Teamspirit store upgrade#
When costs go up or a team wants to upgrade equipment or technology, the most obvious solution is often to increase team dues. And with that size comes some high overhead costs for coaching staff, pool rentals, insurance, not to mention expensive equipment like pace clocks, scoreboards and timing systems. The average swim team has more than 100 athletes on the roster. Relative to other sports, swim teams are huge.

Read on for other merchandising tips to help you increase both your sales and your revenue. Offering special limited-edition items like hoodies can boost your team’s sales & spirit.
